Unleash the potential of your WordPress website
Did you know that with a simple change your WordPress website has the potential to double your visitors and increase your number of clients?
If you want to know how, we invite you to read this short guide on translation for WordPress websites.
Why translate my WordPress site into English?
If you are reading this, chances are that Spanish is your first language and that your WordPress website is already available in one of the most widely spoken languages in the world. However, regardless of your line of business, the reality is that the lingua franca of the 21st century is English. Although Chinese has more speakers, the purchasing power (and the level of internet access) of the English-speaking world is more than double that of the Asian giant and that of any other economy.
Translating your website into English will open the doors of your business to visitors from other latitudes and will help you to:
- Reach a broader target audience and sell at a fair price to a global market in their first language.
- Increase the organic traffic of your website with the support of appropriate content and acquisition strategies.
- Improve visitor to customer conversion by offering a better browsing experience.
In this article, we explain the main benefits of translating your WordPress website into English and the different areas to focus on when creating a bilingual website. We will also look in detail at the solution WordPress translation of Traductores.co.
Key benefits of translating your WordPress website
It is no secret that most modern content management systems and e-commerce platforms pay special attention to SEO (Search Engine Optimization). WordPress is undoubtedly one of the best solutions when it comes to selecting a CMS (content management system, for its acronym in English) designed to generate organic traffic; Furthermore, its versatility makes this CMS the best option to create a bilingual website.
For starters, translating your website into a second language gives you the opportunity to compete in SEO with websites from other markets. This way, even if your website or online store does not appear on the first page of the search results in Spanish, you may have a chance with the search results in English, regardless of the search engine or type of device you use your potential client.
In a nutshell, translating your website can help increase organic traffic significantly and with it, your sales.
Another important benefit of English translation is that it increases the accessibility of the website. In other words, by translating it, you are making the content more accessible to people who speak that language.
For example, if the content of your WordPress site is already in Spanish, when you translate it into English, you will make it accessible to the English-speaking public. This makes it easier to convince them to make a decision regarding the service or product you offer.
The solution of translation for WordPress from Traductores.co makes it easy for website owners to translate content into English and over 21 other languages.
The best part is that it is a human 100% translation, which means that your site visitors will have a perfect translation experience, unlike what you get with tools like Google Translate or Bing Microsoft Translator.
Key areas to consider when translating a WordPress website
When you think of a bilingual website, there are two key areas to focus on: bilingual SEO content and user experience.
Bilingual SEO
When choosing a bilingual translation solution for your WordPress, you must ensure that it indexes the pages of your website in the search engines. Translation solutions like Google Translate or Bing Microsoft Translator do not index translated pages on search engines, which means a lot of SEO value is lost.
Instead, it is best to opt for a bilingual website translation solution like Traductores.co, which uses dedicated and unique URLs for each translated version of your website.
It's also important to make sure your website's translation solution uses hreflang tags so that search engine crawlers know that you offer translated versions of your website and how to find them. This helps search engines like Google to index all content.
At Traductores.co, for example, we do it by creating sub-domains for the pages of your site like business.com/en. This process is carried out by our team: you will not have to worry about giving us access to your servers or technical requirements that may cause you to incur unexpected costs.
Our solution is much better than using URL parameters like business.com/?lang=es for each web page, as that would negatively affect the SEO of your bilingual site.
User experience
As a WordPress website owner, you probably already know how important it is to offer a good user experience to your visitors.
Your bilingual website should have a front-end language changer that allows visitors to quickly translate content into their preferred language. Ideally, you can customize the language changer or button to match the look of your site.
Additionally, the translation solution must remember the translation of the user-selected language so that you don't have to use the language changer to translate every page you visit. Once a visitor chooses their preferred language, the translation solution should automatically display content in the selected language throughout the entire visit.
Traductores.co the best way to translate a web page
A successful bilingual website is one that conveys professionalism through good design and flawless translation. Traductores.co's WordPress website translation solution offers a number of benefits, including:
#1: Content detection
Since we focus on WordPress, our technology has been tested and works with any theme and type of installation. Therefore, we can automatically detect all the content that is published on your website. This includes posts, pages and content generated by plugins.
Here are some examples:
- If you use a contact form plugin on your WordPress website, we can detect the field labels and submit button and translate it into the target languages.
- Similarly, if you use an e-commerce plugin, such as WooCommerce, we will translate all the pages that are generated, such as the payment page.
#2: Real-time editor
Our solution gives you access to an editor in real time, that is, you can see which line of text any translation corresponds to. Viewing the original content makes it easier to ensure that translations are accurate.
On each page or section you will find a list of translations and a visual editor that display the original text along with the translated content. In this way you can easily see the original text from which the content was translated and its context. The visual editor, for example, allows you to manually refine translations in a live preview of your website or online store.
#3: Human Translation
Although certain elements of the website are subject to automatic translation (for example, a button with the text 'Send' can be automatically translated as 'Send'), our solution includes human 100% translation. Once we deliver your translated website to you, it will be equally ready for anyone on your team to have the option to change or add new translations as needed.
This translation process gives website owners the option to hire us again for new translations or to have a member of their team take care of it.
#4: Optimized for SEO
Traductores.co translation solution is optimized for SEO from the beginning. This means that it automatically indexes the translated pages of your website according to Google best practices for bilingual SEO.
We are the best translation solution that exists in the Spanish-speaking market, since we translate the title and metadata of each page in addition to the content, all without having to resort to web developers or changes to your site's code. We also added hreflang tags to make it easier for search engine crawlers to get to the translated pages.
And, as we mentioned previously, Traductores.co creates subdomains for the new language in order to offer translations that also help indexing and increase the visibility of your site in search engines.
Time to translate your website Wordpress
When it comes to offering the content of your website in a second language, Traductores.co is the best alternative.
Our translation tool is incredibly easy to use and has a strong focus on bilingual SEO. Not to mention, it is designed to help you deliver a better user experience to your visitors. And, unlike other website translation services, it gives you the flexibility to add new languages and refine or add new translations manually using our context editor.
Looking for an easy way to translate websites? Contact us today!
